- Your offer
- Your work sample
- Expression of your personality
- Your business card
- Who am I?
- What can I do?
- What do I want?
The invitation to a personal interview in order to be able to directly influence the HR manager's decision.
The application letter
- No general application letters!
- Does the applicant fit the position?
- Can the applicant solve my staff problem?
- Sender: Your own name, address, and all communication options you have to be reachable, e.g. private telephone, if possible business, mobile phone, fax, e-mail. (caution: confidentiality!)
- Recipient: Name and address of the recipient (if specified): P. O. Box for box number advertisements: "Chiffre XYZ in the NZZ of the N. N. N. NN").
- Place, date: This line is right-justified on the page.
- Subject line: without writing 'subject' as a word. Simply format this line bold.
- Salutation: The responsible contact person (try to find out if he or she is mentioned in the advertisement). Only in exceptional cases use 'Ladies and gentlemen'.
- The main part
- Closing: The usual closing formula ("Best regards")
- Signature with first and last name
- Reference to attached documents
Checklist for application letter
- The opening with the aim of attracting the reader's attention, either by mentioning the newspaper advertisement, the needs of the company, a performance of the company itself, or a particular task that has made you want to support them.
- The body in which your professional and non-working experiences that best meet the needs of the company are mentioned. One to five sections are enough to describe your outstanding achievements.
- The request for an invitation to a meeting, in which you explain your wishes and propose a meeting.
Matching the candidate and the job profile
- The advertisement reads:"Modifying foreign constructions is an essential task of the position to be filled. The willingness to work abroad for a limited period of time for installation and commissioning and a good command of the English language are required".
- A successful proof of competence in the letter of application could be, "During my time in the engineering office ABC Engineering I often dealt with foreign constructions. I would also be happy to work for you abroad. After having spent two years in the USA, I have a good command of English."
- An unsuccessful proof of competence would be, "I can quickly familiarize myself with foreign constructions. English doesn't pose any major problems."
- It is even worse if the application letter fails to address a key requirement of the advertisement at all.
- You only enter references and salary expectations if required in the job posting.
- Specify the possible start date
- Reference to attachments. However, you do not have to list them all individually.
- The application letter is best attached to the outside of the application folder with a paper clip.
- If you apply electronically, zip all relevant documents together, convert all documents into PDF and pay attention to concise, short file names.
- If you are not sure whether to apply electronically or on paper, please ask! Unfortunately, not all companies accept electronic applications.
- Bore the reader with generalisations, you have lost.
- Avoid tapeworm sentences, complicated sentence constructs and long paragraphs.
- Difficult passages are all too easily ignored. Accommodate the reader.
- Divide the application letter into four to five paragraphs.
- Limit the sentences to 12 to 15 words and split nested and long sentences into several shorter ones.
- Edit your application several times, sleep on it. Even experienced copywriters spend a long time brooding over important drafts.
- Let someone else proofread your draft.
- The first version usually contains all the information, but is often twice as long as planned. Don't give in to your impulse to leave it at that. This does the reader (and consequently yourself) no favours. The only recipe is: Shorten, shorten, shorten. You can gain a lot by eliminating cumbersome phrases, filling words such as "but also" and "such as" for example ". Repetitions and cumbersome phrases belong in the electronic rubbish bin.
- Also look at individual words. See if you can substitute long pieces of terminology with shorter words.
- Avoid the nominal style and passive phrases with static verbs:
- Bad: "I was introduced to merchandise management. Later, I was given responsibility for it. The development of concepts, and their implementation... are the focus of my work."
- Better:"I became familiar with merchandise management. Today, I'm in charge of this department. I mainly design and implement new solutions.